Welcome
Each time a person comes into contact with the SNAP brand we have the opportunity to engage them with the unique brand experience.
The SNAP brand is formed by a number of distinctive elements - the quality of our work, the way we behave, the things we say, and the way we look.
These brand guidelines contain the elements and attributes that bring SNAP to life across all touchpoints.
Brand Purpose
How SNAP intends to change the world for the better.
"To ignite imagination & excitement
for the world of print."
Brand Vision
The ultimate goal SNAP wants to accomplish.
"SNAP is a leading force in reshaping &
redefining the international print industry."
Brand Positioning
How we want our customers to perceive our brand.
"We put passion and craft into print, so
that each and every customer gets the
WOW response they’re looking for."
Brand Values
The principals and beliefs that guide our brand behaviour.
Tone of Voice
Our consistent tone, manner and style.
Brand Pillars
How we organise our benefits to inform communications.
Brand Platform
The central idea that connects all our communications and touchpoints.
For the love of print
Brand Platform
The rallying cry that gets us out of bed in the morning.