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Each time a person comes into contact with the SNAP brand we have the opportunity to engage them with the unique brand experience.
The SNAP brand is formed by a number of distinctive elements - the quality of our work, the way we behave, the things we say, and the way we look.
These brand guidelines contain the elements and attributes that bring SNAP to life across all touchpoints.
How SNAP intends to change the world for the better.
The ultimate goal SNAP wants to accomplish.
How we want our customers to perceive our brand.
The principals and beliefs that guide our brand behaviour.
Our consistent tone, manner and style.
How we organise our benefits to inform communications.
The central idea that connects all our communications and touchpoints.
The rallying cry that gets us out of bed in the morning.
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